Graphics, Signs and Creative Display Solutions

Vehicle Graphics

When a client comes to Able Sage for Vehicle Graphics, they usually are a current client looking to add something more to their marketing efforts or have been referred to Able Sage because of it's excellent reputation as a solutions provider.

In the case of Gilgamesh Brewing they had already had everything from Business Cards and Table Toppers done to Tap Handle Magnets for custom Tap Handles. Gilgamesh has a nice clean simple, but productive logo and wanted to brand their newly updated refrigeration van. After providing a template and working closely with the client and it's designer to establish what would work best within their budget and to grab the attention of their target audience (anyone who likes beer-hence their tagline "A Beer for Everyone") the final design was settled upon. Removal of the old electrical companies logo and preparation of the surface for installation was next and then the installation.

What was nice about this project besides the final outcome, was the flexibility of everyone involved to make the project turn out so well.

A few things about vehicle graphics, whether it's a simple cut adhesive vinyl or a full digital wrap, it is one of the best returns on your marketing/advertising dollar as shown below:

According to the Cox Communications/Eagle Research (abbreviated):

  • 48% of those polled viewed vehicle graphics as the most unique advertising medium available
  • Car graphics and television ads were viewed as the two most memorable mediums
  • 47% of 18-34 year old's surveyed found vehicle graphics graphics especially memorable
  • Vehicle Graphics rank highly among advertising media for positive associations
  • Of the target population, 61% spend over 1 hour per day on the road and 33% spend over 2 hours

Cost per Thousand Impressions of various Media
  • Prime time TV spot $20.54
  • Newspaper (1/4 page BW) 11.66
  • Prime time network TV 11.31
  • Radio (: 60 morning drive slot) 5.92
  • Rotary bulletins(posters) 3.90
  • Rotary bulletins (billboards) 1.78
  • Truckside ad 0.70

  • As they say, numbers don't lie, so if you go by the old adage 'go big or go home', then you can do it with money left in your pocket.

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