Juggling Brands
Sage Journal • April 30, 2019
When the Health & Safety Institute (HSI) went through an expansion that included acquiring multiple brands under their umbrella, the challenge became how to ensure flexibility in their trade show booth displays so they have the option to showcase one or multiple brands as needed.
Able Sage was able to guide them through making strategic signage choices including upgrading to new hardware with the long term in mind – this way they can make brand changes down the road and reuse these new items.
We also helped provided numerous options for giveaway items that would have impact (and that people would actually use!). Then, we provided proofs and delivered a variety of final products, including screen printed cell phone stands, gel highlighter combo stylus pens, and foil embossed recycled paper journals.
The end result was a very effective trade show display that would be able to be utilized in a variety of ways and a very pleased client:
“Working with Dallas at Able Sage LLC this past year was an absolute delight. With my company’s expansion, the need for updated branded promotional items and booth displays was at the forefront. Dallas responded quickly to last-minute changes and offered insider alternatives to our existing booth displays. When Dallas found out I’d be traveling to our West Coast office from Michigan, he jumped on the opportunity to meet me and took several hours out of his day to drive to the office to go over proofs – he even brought me and my team lunch! Because of his close attention to our needs, the final product exceeded our expectations. Dallas truly knows what he’s doing and he’s dang good at it.”
How can we help with your next trade show? Connect with Able Sage and we’ll partner with you!
We’re ready. We’re able. Able Sage.
